Brand loyalty, what, where, how much?
Ross M. Cunningham
| Year of publication: |
1964
|
|---|---|
| Authors: | Cunningham, Ross M. |
| Published in: |
Modern marketing strategy. - Cambridge, Mass. : Harvard Univ. Press. - 1964, p. 128-154
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002044858