Brand magnification : when brands help people reconstruct their lives
Gregorio Fuschillo, Julien Cayla and Bernard Cova
| Year of publication: |
2022
|
|---|---|
| Authors: | Fuschillo, Gregorio ; Cayla, Julien ; Cova, Bernard |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 768-798
|
| Subject: | Appropriation | Branding | Identity work | Life crisis | Phenomenology | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2020-0722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173447