Brand management : a theoretical and practical approach
Rik Riezebos with Bas Kist and Gert Kootstra
| Year of publication: |
2003
|
|---|---|
| Authors: | Riezebos, Hendrik Jan ; Kist, Bas ; Kootstra, Gert |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 331 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65505-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731752