Brand management and relationship marketing in online environments
Darren G. Lilleker and Nigel Jackson
| Year of publication: |
2014
|
|---|---|
| Authors: | Lilleker, Darren G. ; Jackson, Nigel |
| Published in: |
Political marketing in the United States. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-63286-7. - 2014, p. 165-184
|
| Subject: | Politische Partei | Political party | Wahlkampf | Electoral campaign | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417791