BRAND MANAGEMENT AT GENERAL MOTOR’S EUROPE
Year of publication: |
2013
|
---|---|
Authors: | ZIMA, Liliana Adela |
Published in: |
CrossCultural Management Journal. - Fundația Română pentru Inteligența Afacerii, Editorial Department, ISSN 2286-0452. - 2013, 27, p. 236-244
|
Publisher: |
Fundația Română pentru Inteligența Afacerii, Editorial Department |
Subject: | Brand equity | Brand manager | Strategy |
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