Brand management - The Brands of the Year - The Brand of the Year survey asks readers to vote for the brands which have impacted most in the previous year. The most recent survey ranks Google as the world's most recognised brand, ahead of Apple, Mini and even the ubiquitous Coca Cola. It shows that brand-aware professionals are as deeply influenced by cyberspace as they are by conventional ...
Year of publication: |
2003
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Authors: | Rusch, Robin ; Brandchannel ; Kelly, John |
Published in: |
European quality : the official journal of the European Organization for Quality. - London : European Quality Publ., ISSN 0969-059X, ZDB-ID 11930664. - Vol. 10.2003, 4, p. 50-57
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Saved in:
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