Brand management – catalyst in current business

The role and importance of brand management in today's business are focused in this article. It emphasizes that developments in this area are related to changes on the overall management of the brands and how they are controlled by managers. There are also myths about brand managers, building strong brands by ordinary users as well as the conditions for brand management and professional qualities of the brand management.

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Year of publication:	2013
Authors:	Dimova, Nadejda
Published in:	Economic Thought journal. - Economic Research Institute, ISSN 0013-2993. - 2013, 5, p. 122-140
Publisher:	Economic Research Institute

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Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010896768