Brand management in emerging markets : private labels in Croatian grocery retailing and the case of Dona Trgovina DOO
Year of publication: |
2010
|
---|---|
Authors: | Martinovic, Maja ; Branch, John |
Published in: |
Handbook of business practices and growth in emerging markets. - Hackensack, NJ [u.a.] : World Scientific, ISBN 981-279-177-9. - 2010, p. 161-179
|
Subject: | Schwellenländer | Emerging economies | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Handelsmarke | Store brand | Kroatien | Croatia |
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