BRAND MANAGEMENT IN MEDIA CRISIS
Year of publication: |
2010
|
---|---|
Authors: | IONESCU, Adrian |
Published in: |
Annals of Spiru Haret University, Economic Series. - Facultatea de Finante şi Banci. - Vol. 1.2010, 2, p. 99-106
|
Publisher: |
Facultatea de Finante şi Banci |
Subject: | brand manager | marketing | advertising market | media | crisis |
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