Brand management principles : the example: J. Barbour & Sons Ltd. ; a british lifestyle brand in the premium fashion segment
Constanze Teeuwen
| Year of publication: |
2013
|
|---|---|
| Authors: | Teeuwen, Constanze |
| Publisher: |
Köln : VAWW - Verl. für angewandte Wirtschaftswissenschaften |
| Subject: | Markenführung | Brand management | Lebensstil | Lifestyle | Bekleidungsindustrie | Clothing industry | Großbritannien | United Kingdom | Markenpolitik | Markenimage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 118 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-942845-19-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752839