Brand management : text and cases
Harsh V. Verma
| Year of publication: |
2008 ; 2. ed., Repr.
|
|---|---|
| Authors: | Verma, Harsh |
| Publisher: |
New Delhi : Excel books |
| Subject: | Markenpolitik | Wettbewerb | Positionierung <Marketing> | Markenwert | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 477 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-7446-480-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928014