Brand Management Throughout Professional Athletes' Careers
Year of publication: |
2016
|
---|---|
Authors: | Schweizer, Nicolas |
Other Persons: | Dietl, Helmut M. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Karriereplanung | Career development | Sportler | Athletes | Erwerbsverlauf | Occupational attainment | Profisport | Professional sports |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XII, No. 4, December 2015, pp. 39-57 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 12, 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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