Brand media strategy : integrated communications planning in the digital era
Antony Young
| Year of publication: |
2010
|
|---|---|
| Authors: | Young, Antony |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Branding (Marketing) | Branding (Marketing)--Case studies. | Communication in marketing. | Communication in marketing--Case studies. | Markenpolitik | Kommunikation | Online-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 239 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-10474-7 ; 0-230-10474-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008911036