Brand mergers: examining consumers' responses to name and logo design
Year of publication: |
2012
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Authors: | Machado, Joana César ; Vacas-de-Carvalho, Leonor ; Costa, Patrício ; Lencastre, Paulo |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 6 (14.9.), p. 418-428
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