Brand metrics : measuring brand efficacy along the customer journey
Jacek Kall
| Year of publication: |
2022
|
|---|---|
| Authors: | Kall, Jacek |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Extent: | 1 online resource (1 volume) illustrations |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-16723-5 ; 1-003-16723-3 ; 978-1-000-43657-0 ; 1-000-43657-8 ; 978-1-000-43654-9 ; 1-000-43654-3 ; 978-0-367-76503-3 ; 978-0-367-76504-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176363