Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary
Year of publication: |
1993
|
---|---|
Authors: | Ettenson, Richard |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 10.1993, 5
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Consumer behaviour | Country of origin | Hungary | Market research | Poland | Russia |
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