Brand name and customers' intention
Year of publication: |
2018
|
---|---|
Authors: | Harwani, Yuli ; Budi Suharjo ; Nurmalina, Rita ; Suprayitno, Gendut |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 3, p. 299-315
|
Subject: | Colleges | interests | attitudes | quality perceptions | brand image | integrated marketing communications | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Studierende | Students |
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