Brand names and global positioning
| Year of publication: |
2011
|
|---|---|
| Authors: | Ranchhod, Ashok ; Gurau, Calin ; Marandi, Ebi |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 29.2011, 4 (21.6.), p. 353-366
|