Brand names and perceived value
Year of publication: |
1982
|
---|---|
Authors: | Holstius, Karin ; Paltschik, Mikael |
Published in: |
Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 98.1982, p. 1-15
|
Subject: | Markenartikel |
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