Brand names, ignorance, and quality guaranteeing premiums
John R. Lott, Jr
| Year of publication: |
1988
|
|---|---|
| Authors: | Lott, John R. |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 20.1988, 2, p. 165-176
|
| Subject: | Klein Leffler | Markenführung | Brand management | Produktqualität | Product quality | Markenartikel | Brand | Theorie | Theory | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001047165