"Brand-naming" as an entry strategy in the European white goods industry
Year of publication: |
1986
|
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Authors: | Paba, Sergio |
Published in: |
Cambridge journal of economics. - Oxford : Oxford Univ. Press, ISSN 0309-166X, ZDB-ID 131778-7. - Vol. 10.1986, 4, p. 305-318
|
Subject: | Hausgerät | Home appliances | Marketingmanagement | Marketing management | Europa | Europe | 1945-1982 |
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