Brand naming : sound symbolism, brand preference and brand performance
Year of publication: |
2014
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Authors: | Duduciuc, Alina ; Ivan, Loredana |
Published in: |
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 20.2014, p. 169-176
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Subject: | brand | sound symbolism | advertising | social psychology | brand names | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects |
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