Brand network maps : a multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry
Year of publication: |
2012
|
---|---|
Authors: | Saunders, Sarena ; Rod, Michel |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 1, p. 55-70
|
Subject: | Pharmahandel | Pharmaceutical distributors | Wirtschaftsverband | Business association | Markenartikel | Brand | Stakeholder | Neuseeland | New Zealand |
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