Brand new justice : how branding places and products can help the developing world
Simon Anholt
| Year of publication: |
2005 ; rev. ed.
|
|---|---|
| Authors: | Anholt, Simon |
| Publisher: |
Amsterdam [u.a.] : Elsevier Butterworth-Heinemann |
| Subject: | International economic relations | Brand name products | Advertising | Globalization | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 173 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 0-7506-6600-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004095778