Brand new ventures? Insights on start-ups' branding practices
Year of publication: |
2010
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Authors: | Bresciani, Sabrina ; Eppler, Martin J. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 5 (24.8.), p. 356-367
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Saved in:
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