Brand new ventures? Insights on start-ups' branding practices
| Year of publication: |
2010
|
|---|---|
| Authors: | Bresciani, Sabrina ; Eppler, Martin J. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 5 (24.8.), p. 356-367
|