Brand new ventures? : insights on start-ups' branding practices
Year of publication: |
2010
|
---|---|
Authors: | Bresciani, Sabrina ; Eppler, Martin J. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 356-366
|
Subject: | Markenführung | Brand management | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Schweiz | Switzerland |
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