BRAND OF EDUCATIONAL INSTITUTION AS A FACTOR OF COMPETITIVENESS

The article covers brand of educational institution as a part of the competitiveness, also distinctive features and functions of educational brands.

Year of publication:	2013
Authors:	Serkova, E.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 1.2013, 03
Publisher:	Department of Marketing
Subject:	brand of educational institution \| competitive educational institutions \| marketing of educational services \| benefits of brand educational institution

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

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