Brand-owners' vertical and horizontal alliance strategies facing dominant retailers : effect of demand substitutability and complementarity
Year of publication: |
2021
|
---|---|
Authors: | Zhuo, Xiaopo ; Wang, Fan ; Niu, Baozhuang |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 103.2021, p. 1-15
|
Subject: | Alliance strategies | Contract negotiation | Demand complementarity | Dominant retailer | Einzelhandel | Retail trade | Theorie | Theory | Strategische Allianz | Strategic alliance |
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