Brand-Pack Size Cannibalization Arising from Temporary Price Promotions
Year of publication: |
2012
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Authors: | Dawes, John G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 3, p. 343-356
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Saved in:
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