Brand Perception by Celebrity Endorsement
Year of publication: |
2018
|
---|---|
Authors: | Saumendra, Das |
Other Persons: | Padhy, Prasanta Kumar (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenführung | Brand management |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Advanced Research in Management and Social Sciences , Volume1, No.2, August 2012, ISSN: 2278 -6236, pp.79-93 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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