Brand perceptions and the market for common stock
Laura Frieder and Avanidhar Subrahmanyam
| Year of publication: |
2005
|
|---|---|
| Authors: | Frieder, Laura L. ; Subrahmanyam, Avanidhar |
| Published in: |
Journal of financial and quantitative analysis : JFQA. - New York, NY [u.a.] : Cambridge University Press, ISSN 0022-1090, ZDB-ID 219406-5. - Vol. 40.2005, 1, p. 57-86
|
| Subject: | Markenartikel | Brand | Kapitalanlage | Financial investment | Aktienmarkt | Stock market | Anlageverhalten | Behavioural finance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002699001