Brand perceptions of airports using social networks
Year of publication: |
2019
|
---|---|
Authors: | Gitto, Simone ; Mancuso, Paolo |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 75.2019, p. 153-163
|
Subject: | Airports | Airport marketing | Brand perception | Twitter | Markenartikel | Brand | Marketing | Flughafen | Airport | Social Web | Social web | Soziales Netzwerk | Social network | Markenführung | Brand management |
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