Brand perceptions of airports using social networks
Simone Gitto, Paolo Mancuso
| Year of publication: |
2019
|
|---|---|
| Authors: | Gitto, Simone ; Mancuso, Paolo |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 75.2019, p. 153-163
|
| Subject: | Airports | Airport marketing | Brand perception | Twitter | Flughafen | Airport | Social Web | Social web | Soziales Netzwerk | Social network | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2019.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112379