Brand permission : a conceptual and managerial framework
Tom Meyvis and Ravi Dhar
| Year of publication: |
2008
|
|---|---|
| Authors: | Meyvis, Tom ; Dhar, Ravi |
| Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 18-34
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788967