Brand personality: A meta-analytic review of antecedents and consequences
Year of publication: |
2013
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Authors: | Eisend, Martin ; Stokburger-Sauer, Nicola E. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 10310125. - Vol. 24.2013, 3, p. 205-216
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