Brand personality, brand equity and revisit intention : an empirical study of a tourist destination in Iran
Reza Salehzadeh, Javad Khazaei Pool and Samaneh Soleimani
Year of publication: |
2016
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Authors: | Salehzadeh, Reza ; Pool, Javad Khazaei ; Soleimani, Samaneh |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 71.2016, 3, p. 205-218
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Subject: | Turism | Brand personality | Brand equity | Revisit intention | Markenimage | Brand image | Markenführung | Brand management | Iran | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
Saved in:
Online Resource