Brand personality: How to make the metaphor fit?
Year of publication: |
2001
|
---|---|
Authors: | Caprara, Gian Vittorio ; Barbaranelli, Claudio ; Guido, Gianluigi |
Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 22.2001, 3, p. 377-395
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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