Brand Portfolio Reengineering. The Gruppo Coin Case
Year of publication: |
2000
|
---|---|
Authors: | Gnecchi, Flavio ; Ricotti, Paolo |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2000, 1 Brand Equity, 5
|
Publisher: |
University of Milano-Bicocca |
Subject: | Brand | Brand Equity | Brand Management | Brand Portfolio Reengineering | Marketing | Retail Marketing | The Gruppo Coin Case DOI:http://dx.doi.org/10.4468/2001.1.05gnecchi.ricotti |
-
Brand Portfolio Reengineering. The Gruppo Coin Case
Gnecchi, Flavio, (2001)
-
Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective
Kasemsap, Kijpokin, (2016)
-
Hunt, Shelby D., (2019)
- More ...
-
Brand Portfolio Reengineering. The Gruppo Coin Case
Gnecchi, Flavio, (2001)
-
Brand Portfolio Reengineering : The Gruppo Coin Case
Gnecchi, Flavio, (2013)
-
Corporate Responsibility and Sustainable Development
Ricotti, Paolo, (2003)
- More ...