Brand portfolio strategy and firm performance
Year of publication: |
2009
|
---|---|
Authors: | Morgan, Neil A. ; Rego, Lopo L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 1, p. 59-74
|
Subject: | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Regressionsanalyse | Regression analysis |
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