Brand positioning and consumer taste information
Year of publication: |
2017
|
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Authors: | Nalca, Arcan ; Boyaci, Tamer ; Ray, Saibal |
Publisher: |
Berlin : European School of Management and Technology (ESMT) |
Subject: | supply chain management | uncertain consumer taste | product introduction | product positioning | store brands | national brands | information acquisition | information sharing | vertical differentiation | horizontal differentiation |
Series: | ESMT Working Paper ; 17-01 (R1) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1010805533 [GVK] hdl:10419/173244 [Handle] RePEc:esm:wpaper:esmt-17-01_r1 [RePEc] |
Source: |
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Brand positioning and consumer taste information
Nalca, Arcan, (2017)
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Consumer taste uncertainty in the context of store brand and national brand competition
Nalca, Arcan, (2017)
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Consumer taste uncertainty in the context of store brand and national brand competition
Nalca, Arcan, (2017)
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Consumer taste uncertainty in the context of store brand and national brand competition
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Competitive price-matching guarantees under imperfect store availability
Nalca, Arcan, (2010)
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Erratum to: Competitive price-matching guarantees under imperfect store availability
Nalca, Arcan, (2010)
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