Brand positioning strategy in the competitive aspect
Year of publication: |
2022
|
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Authors: | Kraujalienė, Lidija ; Kromalcas, Saulius |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 2, p. 467-475
|
Subject: | new | brand | positioning | strategy | competitiveness | library | case | Markenführung | Brand management | Wettbewerb | Competition | Internationaler Wettbewerb | International competition | Markenartikel | Brand | Wettbewerbsstrategie | Competitive strategy |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.17223 [DOI] |
Classification: | D02 - Institutions: Design, Formation, and Operations ; D12 - Consumer Economics: Empirical Analysis ; d47 ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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