Brand positioning strategy using search engine marketing
Wenyu Dou; Kai H. Lim; Chenting Su; Nan Zhou; Nan Cui
| Year of publication: |
2010
|
|---|---|
| Authors: | Dou, Wenyu ; Lim, Kai H. ; Su, Chenting ; Zhou, Nan ; Cui, Nan |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 34.2010, 2, p. 261-279
|
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Search engine optimization |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981995