Brand positioning using multidimensional scaling
Year of publication: |
1975
|
---|---|
Authors: | Doyle, Peter |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 9.1975, 1, p. 20-34
|
Subject: | Markenartikel |
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