Brand power relationships : a co-evolutionary conceptual framework
Michela Mingione, Muhammad Kashif, and Maria Petrescu
| Year of publication: |
2020
|
|---|---|
| Authors: | Mingione, Michela ; Kashif, Muhammad ; Petrescu, Maria |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 1, p. 1-28
|
| Subject: | brand evolution | co-creation | co-evolutionary theory | corporate brand relationship | corporate branding | marketing | Markenführung | Brand management | Markenartikel | Brand | Markenarchitektur | Brand architecture | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1648937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181034