Brand preference in the face of control loss and service failure : the role of the sound of brands
Year of publication: |
2020
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Authors: | Khenfer, Jamel ; Cuny, Caroline |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-6
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Subject: | Control loss | Sensory marketing | Service failure | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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