Brand prestige and affordable luxury : the role of hotel guest experiences
Year of publication: |
2020
|
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Authors: | Lo, Ada ; Yeung, Michelle Au |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 2, p. 247-267
|
Subject: | Affordable luxury | brand prestige | guest-to-guest encounters | guest-to-staff encounters | physical environment | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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