Brand Reality: The Japanese Perspective
| Year of publication: |
1999
|
|---|---|
| Authors: | Johansson, Johny K. ; Hirano, Masaaki |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 1-3, p. 93-106
|