Brand Reframing : Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation
Niels Neudecker
| Year of publication: |
2012
|
|---|---|
| Authors: | Neudecker, Niels |
| Publisher: |
Hamburg : Kovač |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Markenpolitik | Kommunikationsstrategie | Change Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XXIV, 282 S. Ill.. 210 mm x 148 mm, 384 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 63 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, European Business School, Diss., 2012 |
| Notes: | Erscheint: Mai 2012 |
| ISBN: | 978-3-8300-6366-7 ; 3-8300-6366-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430959