Brand-related and situational influences on demand elasticity
Gordon R. Foxall; Ji Yan; Jorge M. Oliveira-Castro; Victoria K. Wells
| Year of publication: |
2013
|
|---|---|
| Authors: | Foxall, Gordon R. ; Yan, Ji ; Oliveira-Castro, Jorge M. ; Wells, Victoria K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 73-81
|
| Subject: | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720386