Brand related information as context: the impact of brand name characteristics on memory and choice
Year of publication: |
2010
|
---|---|
Authors: | Samu, Sridhar ; Shanker Krishnan, H. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 4, p. 456-471
|
Saved in:
Saved in favorites
Similar items by person
-
Teenagers’ eWOM intentions : a nature vs nurture perspective
Mishra, Anubhav, (2018)
-
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Mishra, Anubhav, (2021)
-
Samu, Sridhar, (2008)
- More ...