Brand relationship and personality theory : metaphor or consumer perceptual reality?
Mark Avis, Robert Aitken and Shelagh Ferguson
| Year of publication: |
2012
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|---|---|
| Authors: | Avis, Mark ; Aitken, Robert ; Ferguson, Shelagh |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 3, p. 311-331
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| Subject: | Marketingtheorie | Marketing theory | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658901